Today’s fortune cookie wisdom:“See life through the eyes of a child, then you become truly wise.“ When it comes to marketing, branding is a mix of creativity and analytical thinking. It’s about finding the right balance between the imaginative and the logical. Ideally, it’s a harmony that connects your product or company to your idealContinue reading “Branding: Seeing Through a Child’s Eyes”
Author Archives: tracey copeland
5 ways emotional intelligence (EQ) benefits businesses.
Today’s Fortune Cookie Wisdom: “Others Appreciate Your Sensitivity“ “It is very important to understand that emotional intelligence is not the opposite of intelligence, it is not the triumph of heart over head – it is the unique intersection of both.” ― David Caruso, American actor and film producer Some people resist incorporating “emotions” into theirContinue reading “5 ways emotional intelligence (EQ) benefits businesses.”
Avoid Taking Unnecessary Risks
“You can’t be successful in business without taking risks.” ― Adena Friedman, President and CEO of Nasdaq, Inc. Risks can lead to positive outcomes like engaged employees, brand awareness, enhanced brand image, revenue growth, higher stock prices and so on. Adena Friedman’s quote rings true simply because starting a business is a risk from DayContinue reading “Avoid Taking Unnecessary Risks”
Rolling Sands Consulting 