tracey copeland

Perfectionism vs. Excellence

We’re only human. No one is perfect. Live and Learn. Platitudes we often repeat but do we really believe them? For me, these phrases only applied to other people for many years. As a perfectionist, I did not give myself the consideration that I granted others. Several years ago, I ran a PPC campaign forContinue reading “Perfectionism vs. Excellence”

Everyone is a marketer…

…even if they can’t or don’t want to do marketing. Every person in your organisation can either promote or damage your brand. Ideally, everyone in your company knows, understands, and *buys into* your brand story. You build trust and enthusiasm with your *internal* stakeholders in much the same way as you do for your customers.Continue reading “Everyone is a marketer…”

My journey from Physics to Marketing

Experimental Physics and Marketing are not as diametrically opposed as you might think. How did I end up in marketing? The short answer is that I completed the course requirements and my research was nearing completion for my M.Sc. in Physics. Then life happened and put me on a different path. It was devastating toContinue reading “My journey from Physics to Marketing”