tracey copeland

The New Normal Office and the Common Cold

Post-Covid offices – what will our new normal look like? There is ample speculation about how this is going to affect businesses. Ultimately, this will be a decision that each organisation will have to make for themselves, hopefully with input from their employees. Personally, to limit feelings of isolation, I would love a flexible, hybridContinue reading “The New Normal Office and the Common Cold”

The Social Dilemma – Where, oh where should I go?

Splendid! You’ve decided to allocate resources to Social Media Marketing. Your next big question is the inevitable: “What platform should I use?” My answer is, once again, “It depends.” Which platform(s) do your clients / prospects use? Which platform(s) suit your marketing content? I suggest starting with just ONE platform to get a feel forContinue reading “The Social Dilemma – Where, oh where should I go?”

Social Media can be scary!

There is such a dazzling array options that many small business owners feel overwhelmed (as do I at times). Several have asked me, “Should I be on social media?” My answer is always, “It depends.” Reason #1 – A social media (SM) account can function as a home page in the absence of a website.Continue reading “Social Media can be scary!”