tracey copeland

True Prioritisation

Having 10 priorities is like having 10 children. You love them all equally but only the one that’s screaming gets your attention.* Prioritisation in our modern, noisy, cluttered world is an essential skill for every marketer. A few years ago, I sat down with a new manager to discuss my marketing plan for the followingContinue reading “True Prioritisation”

Be Careful With Your Logo

A well-designed vinyl vehicle wrap can really POP in traffic and it can help you market your brand. However, vehicle branding comes with a catch… Driving to the store the other day I was cut off (badly) by a large, white pick-up truck. Annoying – Yes! Dangerous – Yes! Good impression of the local furnitureContinue reading “Be Careful With Your Logo”