tracey copeland

Job Searching in the Time of Covid-19

Job searching is a stressful endeavour at the best of times, and these are not those. Today, I found out that I didn’t get a job that I was excited about. I needed some extra self-care and positive self-talk after getting the news. How do I… …stay motivated? – I know what I want toContinue reading “Job Searching in the Time of Covid-19”

Perfectionism vs. Excellence

We’re only human. No one is perfect. Live and Learn. Platitudes we often repeat but do we really believe them? For me, these phrases only applied to other people for many years. As a perfectionist, I did not give myself the consideration that I granted others. Several years ago, I ran a PPC campaign forContinue reading “Perfectionism vs. Excellence”

Everyone is a marketer…

…even if they can’t or don’t want to do marketing. Every person in your organisation can either promote or damage your brand. Ideally, everyone in your company knows, understands, and *buys into* your brand story. You build trust and enthusiasm with your *internal* stakeholders in much the same way as you do for your customers.Continue reading “Everyone is a marketer…”