“I’m too busy to think about branding.” In small businesses, everyone wears a lot of hats from the CEO on down the line. You’re all busy with some combination of prospecting leads, meeting deadlines, putting out fires, managing employees, doing accounting plus more. It’s easy (and often reasonable) to say, “I’m too busy.” Before dismissingContinue reading “Why do I need a brand? Part 3”
Author Archives: tracey copeland
Reconnecting…
My apologies! I’ve been neglecting my blog of late but I have a very good reason for doing so. Really… 😀 I’ve been working on some projects but something new has been taking up a big chunk of my time. Or should I say something old? The last four months have been an adventure ofContinue reading “Reconnecting…”
Why do I need a brand? Part 1
“Branding, does it really matter?“ As a marketer by trade, this sentence can feel like a personal affront! It’s not of course, but it does highlight why so many businesses have inconsistent, lackluster, and/or nonexistent brand identity. I’ve had to explain the value a strong, consistent brand can bring to any business or organisation, smallContinue reading “Why do I need a brand? Part 1”
Rolling Sands Consulting 