Rolling Sands Consulting

Video Production for Marketers Take 3 Part 1: Legal Stuff / Media Releases

Part 1 of the third instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer.

If you’re email looks anything like mine, your inbox chuck full of matters requiring your attention. We do the best we can to balance our own needs with ongoing requests. Prioritisation is one of the most powerful skills we can possess. Sometimes the only way to get through everything is to take a shortcut here and there. However, there is one area that should never be ignored…ever. The legal stuff!

Video Production for Marketers Take 2: Idea to Screen

The second instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer.
Updated: 2024-05-23.

How do I translate what’s in my head to video?

As the marketer (or small business owner), you’re not only the project manager of each video production, you’re at least partly responsible for the creative bits like concept, messaging and style. Don’t be afraid to ask your colleagues, trusted friends, or customers for feedback on your ideas. If they know you and your business well, they might be able to help you with some brainstorming.

Video Production for Marketers Take 1: The Basics

The first instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer.

So, you want to create video content for your brand.

When done well, video communicates ideas and feelings in ways that static marketing collateral cannot. The trick is to get your audience to watch them.

We are all bombarded with tonnes of information every day. For sanity’s sake, we automatically filter out the dull, irrelevant, and annoying content. Experts say that we either grab someone’s attention in the first 3 to 7 seconds or we get shoved aside.

Your role as Marketer makes you the Video Producer.