Rolling Sands Consulting

Video Production for Marketers Take 5: Tips & Tricks On Set

The fifth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer.

Your plan is complete, your videographer knows what you want, and you’re on location. Now what…?

Based on my own experience, what happens next depends on the day of the week, the phase of the moon, how much tea you have in the cupboard at home, when you got your last haircut, and any number of other esoteric happenings. My best advice is to be flexible!

Video Production for Marketers Take 4: Before the Shoot – A CHECKLIST

The fourth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer.
UPDATED 2024-06-17

❒ Build your vision

❒ Define goals
❒ Define target audience
❒ Define messaging
❒ Write your story / script
❒ Write the creative brief and create storyboards
❒ Secure funding / budget

❒ Build a plan

Video Production for Marketers Take 3 Part 2: Legal Stuff / Stock Imagery

Part 2 of the third instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer.

As I said in Take 3 Part 1, the legal stuff should never be ignored…ever!

If you are a small, local business, you might get away with “borrowing” photos, graphics, or video clips here and there. However, you are risking legal action, penalties, and bad press.

If we all had the talent and the time, we could create our own content top to bottom, including photos and videos. For 99% of us, that’s not going to happen anytime soon. We need to rely on outside sources to fill gaps when creating marketing materials. I’ve used many a stock photo and stock video in my work over the last 10 years.