True Prioritisation

Having 10 priorities is like having 10 children. You love them all equally but only the one that’s screaming gets your attention.*

Choose a direction. Set your goals. Chaos is a bad use of your time and energy!

Prioritisation in our modern, noisy, cluttered world is an essential skill for every marketer. A few years ago, I sat down with a new manager to discuss my marketing plan for the following year. With the ‘children’ analogy in mind, I had carefully whittled down my ideas to 1 main goal and 2 key strategies. It was an ambitious, yet achievable plan given that it only included one of the two product categories I owned at the time.

The meeting took an unforeseen turn when my new manager asked why I hadn’t included more goals, more strategies, more tactics, etc. My first thought was, Is this a test?

Unfortunately, it was not!

How did this person make it so far without the ability to truly prioritise? It became evident over time that they accomplished what they did at the expense of their work-life balance. I did my best to ‘manage up’ until, to my great relief, they moved on.

Here’s an article I really like on this subject from Harvard Business Review:

*This analogy helps me be a much better marketer. I wish I could remember where I first heard it so I could say “Thank you!” to that truly brilliant person.

©2021 Tracey Copeland, Rolling Sands Consulting. Originally published to LinkedIn on July 23, 2020.