“I have a logo. That’s all I need, isn’t it?” Use your brand to train & empower your employeesWhen asked, many people will describe a brand as a company’s logo, tagline, the style of their ads and/or their mascot if one exists. However, a strong, effective, strategic brand goes well beyond those superficial characteristics. LogosContinue reading “Why do I need a brand? Part 2”
Category Archives: Human Resources
5 ways emotional intelligence (EQ) benefits businesses.
Today’s Fortune Cookie Wisdom: “Others Appreciate Your Sensitivity“ “It is very important to understand that emotional intelligence is not the opposite of intelligence, it is not the triumph of heart over head – it is the unique intersection of both.” ― David Caruso, American actor and film producer Some people resist incorporating “emotions” into theirContinue reading “5 ways emotional intelligence (EQ) benefits businesses.”
I have a brand! Now what?
YAY! You’ve done the work, carefully crafting a brand from the ground up into something that truly reflects you and your business. It’s relevant to your customers, old and new. You feel good about the time and money invested in creating and promoting your brand. The good news: Your revenue is on an upward trendContinue reading “I have a brand! Now what?”
Rolling Sands Consulting 