Video Production for Marketers Take 4: Before the Shoot – A CHECKLIST

The fourth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer.UPDATED 2024-06-17 ❒ Build your vision ❒ Build a plan

Video Production for Marketers Take 3 Part 2: Legal Stuff / Stock Imagery

Part 2 of the third instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer. As I said in Take 3 Part 1, the legal stuff should never be ignored…ever! If you are a small, local business, you might get away with “borrowing” photos, graphics, or video clipsContinue reading “Video Production for Marketers Take 3 Part 2: Legal Stuff / Stock Imagery”

Video Production for Marketers Take 3 Part 1: Legal Stuff / Media Releases

Part 1 of the third instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer. If you’re email looks anything like mine, your inbox chuck full of matters requiring your attention. We do the best we can to balance our own needs with ongoing requests. Prioritisation is oneContinue reading “Video Production for Marketers Take 3 Part 1: Legal Stuff / Media Releases”