tracey copeland

What is a Brand?

This one is a bit of fun! I’ll admit it…I’m a sucker for quotations. So, here’s at least a partial answer to this question using some of my favourite quotes from speakers, authors, and business folk. The very last quote below is my current favourite! “Branding is the art of aligning what you want peopleContinue reading “What is a Brand?”

6 FREE Resources for Generating Content & Blog Ideas

A few months ago my post “Help…I Need More Content!” suggested browsing lists of awareness events to stir up some content ideas. Here are some other resources that I absolutely love, especially because they are FREE! They never fail to inspire me in one way or another. FREE Blog & Story Idea Resources

6 Little Words that I Never Want to Say Again

“We have to let you go.” Just 6 little words. They are simple. They are pointed. They are 6 of the hardest words for me to string together into a sentence. I absolutely love: Leading teams Collaborating on projects Training colleagues Mentoring and coaching Learning from others at all levels And…I love it when aContinue reading “6 Little Words that I Never Want to Say Again”