Marketing guru and author Jay Baer knows how to tell a great story. Anytime I have the chance to hear him speak, I make an effort to tune in. I know that regardless of the specific topic, I will be entertained as well as informed. As his quote implies, a laundry list of product featuresContinue reading “#WednesdayWisdom – Telling Stories”
Author Archives: tracey copeland
#WednesdayWisdom – Audit Your Personal Brand!
“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” Amy jo martinauthor, speaker, entrepreneur, and investor GUESS WHAT?! YOU HAVE A PERSONAL BRAND! Yes, everyoneContinue reading “#WednesdayWisdom – Audit Your Personal Brand!”
Navigating the B2B Buyer’s Journey
In a previous post, I talked about using conventional B2C tactics with a B2B audience and touched on the changing expectations of B2B customers. The merging of B2B and B2C in the minds of our customers, highlighted in Demand Gen Report’s 2021 B2B Buyers Report,1 means that our audiences are expecting a more polished, personalizedContinue reading “Navigating the B2B Buyer’s Journey”
Rolling Sands Consulting 