How to Prepare for a One-Way Video Interview

Photo by Brixiv

I just finished recording my first ever one-way video interview!

I’ll admit that I procrastinated for a day and a half because I was nervous about recording myself. The whole experience was:

  • Interesting.
  • Nerve racking.
  • Odd speaking to air with no feedback.
  • And, like most things, not as bad as I thought it would be.

The company used an app called HireVue. It was really user-friendly. It did all the audio and video checks automatically when I got to their page and the instructions were straightforward. The tech worked well.

The employer chooses the number of questions and customizes the timing. For this job, I was allowed unlimited prep time after I saw each question. However, there were time limits on the video answers. They can also mix in non-video questions. In my case, one of the seven questions required an answer in writing. Last but not least, once my video was recorded, there was NO way to view or change it.

Here are some one-way-interview tips based on my (very limited) experience…

  • Prepare for a one-way video interview as much as you would for a Zoom call or in-person meeting.
    • Keep your resume and cover letter on hand as a reference.
    • This is important for me because I customize my resumes and letters to each role.
  • The employer might limit prep time for each answer.
    • Write down your answers to the most common questions in advance.
    • There is tonnes of information out there on the most asked interview questions. (I really like Madeline Mann’s YouTube channel Self-made Millennial!)
  • DO THE PRACTICE QUESTIONS!
    • This is the best way to get used to the app.
    • You can record and review your answers. (You likely won’t be able to review your video answers to the real questions.)
    • Use the playback to make sure you have good lighting, you don’t have anything in your teeth, there is nothing in the background that shouldn’t be there, and you are showing your enthusiasm about the open role as you answer each question.
  • Look at the camera lens, not your screen.
    • Making eye contact builds a connection with the viewer, even in one-way videos.
    • I put a sticky note with a happy face on it right beside the lens as a reminder. (Make sure it doesn’t cover the lens!)
    • HireVue allows you to hide your image when you record your answers to help keep you focused on your answers and not how your hair looks…or whatever.
  • Note the time you have for each video answer.
    • Use that time to gauge how much detail they are looking for; e.g. if an answer is limited to one minute, they want something short and sweet.
    • Keep an eye on the countdown timer! In my case, there was no way to go back and redo or add to a video.
  • Be yourself!
    • Perfection is not the end goal.
    • The employer wants to know you to gauge your fit to the role and the organization.
    • If you aren’t the right person for the role/company, you don’t want to work there.

I hope my experience helps you rock your future one-way interviews! If I get to the next round of interviews, I’ll put an update in the comments.

Do you have other tips to add? Was this helpful to you?

Unlike wild bears, feeding the content creator is encouraged! 😉

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There are several similar programs out there but I have only used and can only speak to HireVue.

© 2021-2025 Tracey Copeland, Rolling Sands Consulting.

Video Production for Marketers Take 6: What the H*ll is B-roll?

The sixth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer.

Talk to someone in the know about video production and you are bound to hear the expression “B roll”. When I first heard it, the other person slipped it into our conversation while rhyming off a number of other phrases and acronyms so quickly, it almost didn’t register.

Hmmm…be role? …be roll? …bee role? …b roll?

It makes more sense when you look at where (when) the expression comes from. It’s origin is in the days of shooting on rolls of actual film as shown in the photo above. Aha!

B-roll, B roll, B-reel or B reel is supplemental or alternative footage intercut with the main shot (aka A-roll).

Wikipedia

For example, B-roll can set the tone of your video just as the photos below might if your content piece was a blog post or magazine article. Another example would be to cut to B-roll of an athlete playing their sport while they answer your questions in studio.

Spooky and lonely vs. Hopeful and airy

Mood & Setting
forest | dusk | eerie | lonely
Mood & Setting
forest | daybreak | welcoming | hopeful

B-roll helps elevate your video to a another level. The piece is more dynamic and adds visual variety in an effort to hold viewers’ attention. Adding the right shots at the right times can convey authority, authenticity, and relevance as well. In particular, B-roll footage is typically classified as:

  • Insert Shots
  • FX Shots
  • Establishing Shots
  • Stock Footage
  • Pick Up Shots

Filmmaking Central has a great article on the various ways B-roll is used, so I’ll defer to their expert description of each type of shot!

Last but not least…have you noticed that aerial shots are now commonplace? Drones with cameras are readily available and fairly inexpensive, and they are easy and a lot of fun to use! You can now add a bit of ‘Hollywood’ B-roll to your video without blowing up your budget. No helicopter required!

Photo of medium-sized drone with camera held in a man's hand; misty mountains in the background.
Photo by Tyler Casey (Unslpash)

Have you seen a clever, unusual or flawed use of B-roll recently? Please share in the comments!

Unlike wild bears, feeding the content creator is encouraged! 😉

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This is the last post I planned in this series on video production fundamentals for the uninitiated marketer and small business owner. Would you like to see more Tips and Tricks on this or some other topic? Let me know in the comments below!

© 2021-2025 Tracey Copeland, Rolling Sands Consulting.

Video Production for Marketers Take 5: Tips & Tricks On Set

The fifth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer.

Your plan is complete, your videographer knows what you want, and you’re on location. Now what…?

Based on my own experience, what happens next depends on the day of the week, the phase of the moon, how much tea you have in the cupboard at home, when you got your last haircut, and any number of other esoteric happenings. My best advice is to be flexible!

Continue reading “Video Production for Marketers Take 5: Tips & Tricks On Set”