Part 2 of the third instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer.

As I said in Take 3 Part 1, the legal stuff should never be ignored…ever!

If you are a small, local business, you might get away with “borrowing” photos, graphics, or video clips here and there. However, you are risking legal action, penalties, and bad press.

If we all had the talent and the time, we could create our own content top to bottom, including photos and videos. For 99% of us, that’s not going to happen anytime soon. We need to rely on outside sources to fill gaps when creating marketing materials. I’ve used many a stock photo and stock video in my work over the last 10 years.