The first instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer.

So, you want to create video content for your brand.

When done well, video communicates ideas and feelings in ways that static marketing collateral cannot. The trick is to get your audience to watch them.

We are all bombarded with tonnes of information every day. For sanity’s sake, we automatically filter out the dull, irrelevant, and annoying content. Experts say that we either grab someone’s attention in the first 3 to 7 seconds or we get shoved aside.

Your role as Marketer makes you the Video Producer.