“Branding, does it really matter?“ As a marketer by trade, this sentence can feel like a personal affront! It’s not of course, but it does highlight why so many businesses have inconsistent, lackluster, and/or nonexistent brand identity. I’ve had to explain the value a strong, consistent brand can bring to any business or organisation, smallContinue reading “Why do I need a brand? Part 1”
Category Archives: Communications
#WednesdayWisdom – Let’s Play!
What does stepping on a Lego brick (ouch!) have to do with your business achieving sustainable success? With dry humour, Martin Reeves, Chairman of BCG Henderson Institute, shares his imagination games—can’t wait to try the ‘Pre-Mortem Game’ myself—in this short TED Talk. Basically, you turn everything on its head and see what happens. If youContinue reading “#WednesdayWisdom – Let’s Play!”
Why Do the Words Matter?
As a marketing and communications professional, I have always considered wordsmithing to be an essential part of my writing process. I could refer to it as “editing” but, to me, the term wordsmithing speaks to a more creative frame of reference. It also happens before a particular piece is ready to be seen and editedContinue reading “Why Do the Words Matter?”
Rolling Sands Consulting 