Returning to Ontario after after 8 years in Vancouver, I sorely missed the authentic Chinese food experience. 🥢 BUT, I’ve found one or two hidden gems in London (Ontario) that take me back to the West Coast. What does this have to do with Marketing, you ask?My love for Chinese food—and my particular fondness forContinue reading “Introducing Fortune Cookie Fridays!”
Category Archives: Content Marketing
Video Production for Marketers – Epilogue
I came across an infographic (updated link) today by JLB Media Productions that is a perfect companion to the series of blog posts I wrote on Video Production aimed specifically at marketers and small business owners new to the video genre. The infographic asks the reader to consider 11 Questions to Guide the [Production] ProcessContinue reading “Video Production for Marketers – Epilogue”
The Usual Suspects – 5 Characters on the B2B Buyers’ Journey
In my post Navigating the B2B Buyer’s Journey, I talked about the changes B2B buyers are exhibiting with respect to how they think about, find and consume product information while doing research. They are becoming more and more independent as B2C and B2B buying expectations merge in their minds and their behaviour.1 I also touchedContinue reading “The Usual Suspects – 5 Characters on the B2B Buyers’ Journey”
Rolling Sands Consulting 