It’s funny how things work out sometimes…

I started this blog to keep my marketing skills sharp and up to date, but also to fill in hours of the day doing something other than binging shows on Netflix and Prime. Like so many, I was laid off in March 2020 due to COVID and I’ve had some extra time on my hands.

I was searching for a job with a company with not much luck for months. So, I decided to throw myself into consulting and basically stopped looking for a corporate role. After all, I figured out that I love consulting. Not surprising really since, in addition to marketing, I love teaching and coaching.

Continue reading “It’s funny how things work out sometimes…”

Why Do the Words Matter?

As a marketing and communications professional, I have always considered wordsmithing to be an essential part of my writing process. I could refer to it as “editing” but, to me, the term wordsmithing speaks to a more creative frame of reference. It also happens before a particular piece is ready to be seen and edited by someone else.

Wordsmithing
The making of changes to a text to improve clarity
and style, as opposed to content.

Wiktionary.org
Continue reading “Why Do the Words Matter?”