I have a brand! Now what?

YAY! You’ve done the work, carefully crafting a brand from the ground up into something that truly reflects you and your business. It’s relevant to your customers, old and new. You feel good about the time and money invested in creating and promoting your brand.

The good news: Your revenue is on an upward trend and you are seeing more repeat or referred customers. You might have already seen an increase in employee morale and confidence as well. Fabulous!

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Marketing Agencies: 5 Tips to Maximize Your ROI

I’ve worked with several 3rd party marketing agencies throughout my career. Like any other industry, there are great ones and not-so-great ones. They also have a lot on their plate simply because they have multiple clients vying for their time and attention every day. And, as the saying goes, “The squeaky wheel gets the oil.”

Based on my experience, I recommend using the following checks and balances to get the returns you are expecting. They make the whole outsourcing experience much less stressful for everyone involved.1

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Video Production for Marketers – Epilogue

I came across an infographic (updated link) today by JLB Media Productions that is a perfect companion to the series of blog posts I wrote on Video Production aimed specifically at marketers and small business owners new to the video genre. The infographic asks the reader to consider 11 Questions to Guide the [Production] Process when creating video content for your company.

Here’s just one question from the impressive line-up.

Question What specific problem am I trying to solve, or message am I trying to convey, and how does the video [format] help communicate that to the audience? Rationale 80% of online visitors will watch a video, while only 20% will actually read content in its entirety.
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