The fifth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer. Your plan is complete, your videographer knows what you want, and you’re on location. Now what…? Based on my own experience, what happens next depends on the day of the week, the phase of the moon,Continue reading “Video Production for Marketers Take 5: Tips & Tricks On Set”
Tag Archives: Planning
Video Production for Marketers Take 4: Before the Shoot – A CHECKLIST
The fourth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer.UPDATED 2024-06-17 ❒ Build your vision ❒ Build a plan
True Prioritisation
Having 10 priorities is like having 10 children. You love them all equally but only the one that’s screaming gets your attention.* Prioritisation in our modern, noisy, cluttered world is an essential skill for every marketer. A few years ago, I sat down with a new manager to discuss my marketing plan for the followingContinue reading “True Prioritisation”
Rolling Sands Consulting 