Video Production for Marketers Take 4: Before the Shoot – A CHECKLIST

The fourth instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer. ❒ Build your vision ❒ Define goals ❒ Define target audience ❒ Define messaging ❒ Write your story / script ❒ Write the creative brief and create storyboards ❒ Build a plan

True Prioritisation

Having 10 priorities is like having 10 children. You love them all equally but only the one that’s screaming gets your attention.* Prioritisation in our modern, noisy, cluttered world is an essential skill for every marketer. A few years ago, I sat down with a new manager to discuss my marketing plan for the followingContinue reading “True Prioritisation”