Today’s fortune cookie wisdom:
“See life through the eyes of a child, then you become truly wise.“
When it comes to marketing, branding is a mix of creativity and analytical thinking. It’s about finding the right balance between the imaginative and the logical. Ideally, it’s a harmony that connects your product or company to your ideal clients in both an emotional and pragmatic way.
The Magic of Imagination
Kids are naturally creative. They invent fun characters, exciting stories, and unique ideas that fit together in surprising ways. Unfortunately, as we grow up, many of us lose this creativity. Research shows that our school systems often focus too much on rules and structure, which might limit our natural ability to think outside the box.[1] This has led to a so-called “creativity crisis,” [2] where many adults feel they need help to rekindle their inventiveness through workshops, self-help books and conferences.
Blending Creativity with Logic
Marketing has evolved into many disciplines that require either more artistry (e.g., logo design or copywriting) or more logic (e.g., strategic planning or predictive analytics). Creating a successful brand requires both that childlike imagination and the logical thinking we develop as we grow older. It’s not always an easy task, even for experienced marketers. A strong brand needs to be both creative and practical, clearly showing who you are while also being consistent. Studies have shown that when people search for products online, about 82% of them click on familiar brands first.[3] This highlights how important it is to communicate your brand consistently to build recognition and trust.
Embrace Your Inner Child
To boost your creativity, be bold and be silly:
- Play hopscotch
- Jump in puddles
- Blow bubbles
- Play tag with your kids
- Do a “silly walk” (a la Monty Python – you know you want to! LOL)
These playful actions can help you reconnect with your imaginative side and inspire fresh ideas for your brand.
Remember…
Branding is both an art and a science. By combining the creativity of your childhood with the analytical skills you’ve gained over the years, you can create a brand that truly represents you. So go ahead—embrace your inner child! The perfect brand for your business might be just a hop, skip, and a jump away.
Do you and/or your company showcase a brand that truly resonates with who you are and your vision for the future? Even if you only need some guidance or a third party perspective, I’m always happy to help. Let’s chat!
For details on the FCF (Fortune Cookie Friday) series go to:
https://rollingsandsconsulting.ca/2024/07/12/introducing-fortune-cookie-fridays/
References:
[1] https://www.shoutoutuk.org/2024/01/24/are-young-minds-being-stunted-by-a-rigid-education-system/
[2] https://www.scirp.org/journal/paperinformation?paperid=134572
[3] https://www.forbes.com/councils/forbesbusinesscouncil/2024/05/09/competing-on-more-than-price-how-branding-can-build-revenue/
#WednesdayWisdom Adding Value B2B B2C Best Practices Branding Campaigns Change management Collaboration Common Sense Content Creation Covid-19 Employees Excellence Feedback Fortune Cookie Friday Fundamentals Health Job Search Life goals Management Motivation Perfectionism Planning Priorities Procurement Project Management Resources Success Video Production Wednesday wisdom Work-life balance
© 2021-2025 Tracey Copeland, Rolling Sands Consulting.
Rolling Sands Consulting 