What’s the difference between copy editing and proofreading?
Although these two terms are sometimes used interchangeably, they are actually two very different steps in the content creation process.
Author Archives: tracey copeland
Are We Our Own Worst Enemy?
The answer to this post’s title question is “yes” much too often. This article published on Lifehacker highlights phrases that most of us have used from time to time. They actually reflect our inner doubts, fears, and insecurities even if we they are only in our subconscious at the time.
Using B2C Tactics in B2B Marketing
In my opinion, one of the most common mistakes that a B2B marketer can make is to forget that their target audience is a group of human beings and not an ‘organization’. (Perhaps “mistake” is too strong, let’s say it’s an oversight or a blind spot.) Regardless of what we call it, we as marketersContinue reading “Using B2C Tactics in B2B Marketing”
Rolling Sands Consulting 