Copy editing vs. Proofreading

Small, cute and scruffy dog in a man's full sized, yellow and black striped tie. Lying down with paws on open book as if he's reading it, and eyeglasses sitting to the side.
Photo by Sam Lion

What’s the difference between copy editing and proofreading?

Although these two terms are sometimes used interchangeably, they are actually two very different steps in the content creation process. Here are the differences as nicely outlined by The Expert Editor website (www.experteditor.com.au):

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Are We Our Own Worst Enemy?

Screenshot of the Lifehacker article being discussed, "11 Self-Sabotaging Phrases to Drop From Your Vocabulary"; two women sitting and having a conversation.

The answer to this post’s title question is “yes” much too often. This article published on Lifehacker highlights phrases that most of us have used from time to time. They actually reflect our inner doubts, fears, and insecurities even if we they are only in our subconscious at the time.

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Using B2C Tactics in B2B Marketing

In my opinion, one of the most common mistakes that a B2B marketer can make is to forget that their target audience is a group of human beings and not an ‘organization’. (Perhaps “mistake” is too strong, let’s say it’s an oversight or a blind spot.) Regardless of what we call it, we as marketers are missing opportunities to engage with B2B audiences by hesitating to use what have been traditionally considered “B2C tactics”.

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