The first instalment in a series of posts aimed at demystifying the video production process for the uninitiated marketer. So, you want to create video content for your brand. When done well, video communicates ideas and feelings in ways that static marketing collateral cannot. The trick is to get your audience to watch them. WeContinue reading “Video Production for Marketers Take 1: The Basics”
Category Archives: Branding
Customer Service Fail!
My dog knows to respond when I call him…unlike some companies. Recently, a product I buy regularly was out of stock on Amazon with no restock date. I found the manufacturer’s Q&A web form and submitted two simple questions, “Will Amazon be receiving more stock soon?” and “If not, can I buy it somewhere else?”Continue reading “Customer Service Fail!”
Everyone is a marketer…
…even if they can’t or don’t want to do marketing. Every person in your organisation can either promote or damage your brand. Ideally, everyone in your company knows, understands, and *buys into* your brand story. You build trust and enthusiasm with your *internal* stakeholders in much the same way as you do for your customers.Continue reading “Everyone is a marketer…”
Rolling Sands Consulting 