Author Archives: tracey copeland

It’s funny how things work out sometimes…

I started this blog to keep my marketing skills sharp and up to date, but also to fill in hours of the day doing something other than binging shows on Netflix and Prime. Like so many, I was laid off in March 2020 due to COVID and I’ve had some extra time on my hands.Continue reading “It’s funny how things work out sometimes…”

Why Do the Words Matter?

As a marketing and communications professional, I have always considered wordsmithing to be an essential part of my writing process. I could refer to it as “editing” but, to me, the term wordsmithing speaks to a more creative frame of reference. It also happens before a particular piece is ready to be seen and editedContinue reading “Why Do the Words Matter?”