Today, someone asked me, “What’s one key branding strategy you find most impactful for entrepreneurs who are just starting to scale?” If I had to pick just one, it would be this: “Establish your foundation before building anything else.” Your mission and vision statements are the bedrock of that foundation—defining who you are, what youContinue reading “Before the Logo: The #1 Branding Step Too Many Entrepreneurs Skip”
Tag Archives: Planning
Video Production for Marketers – Epilogue
I came across an infographic (updated link) today by JLB Media Productions that is a perfect companion to the series of blog posts I wrote on Video Production aimed specifically at marketers and small business owners new to the video genre. The infographic asks the reader to consider 11 Questions to Guide the [Production] ProcessContinue reading “Video Production for Marketers – Epilogue”
Why do I need a brand? Part 3
“I’m too busy to think about branding.” In small businesses, everyone wears a lot of hats from the CEO on down the line. You’re all busy with some combination of prospecting leads, meeting deadlines, putting out fires, managing employees, doing accounting plus more. It’s easy (and often reasonable) to say, “I’m too busy.” Before dismissingContinue reading “Why do I need a brand? Part 3”
Rolling Sands Consulting 